
TVFun develops its concepts with a multi-platform strategy in mind.
In this strategy TVFUN started off with a launch on the DVD (Board) game platform. The DVD, which is present in virtually every household nowadays, serves us best at this moment as the platform with which to create mass market potential. The digital content is packed in a known and easy-to-use format. Thus the board game approach serves as a “Trojan Horse” to enter the family living room through retail.
Next to the DVD Boardgame other TVFUN’s products will be redeveloped for other digital platforms, such as Interactive Television, PC/Internet, Mobile phones and specific game console systems such as the Nintendo Wii and DS.
We base our per-product choice for new publishing platforms on its success, target group and technical possibilities